1. The Spark of an Idea
In December 2023, on a crisp winter evening, three friends—Allen, Bopyo, and Key—gathered for a year-end celebration at Rare650, a popular spot in Long Island, New York. The atmosphere was warm and lively, filled with laughter, good food, and exceptional wine. As the night wore on, they found themselves reminiscing, reflecting, and dreaming together, as old friends often do.
Amidst the late-night conversation, Allen voiced a frustration that struck a chord with everyone at the table: “Why isn't there a product that helps kickstart the morning with energy and freshness?” The idea lingered, sparking curiosity and excitement. “Why don’t we create it ourselves?” Key proposed, igniting a spark that turned casual chatter into a meaningful mission.
Photo by Ahmed Saeed & Rare650