To turn our idea into reality, we partnered with Eric, a wellness innovation expert with more than 15 years of product development experience. When we shared our vision — “a jelly stick that brings freshness to the morning after” — he immediately saw the opportunity.

In a research lab in South Korea, Eric began sourcing only the highest quality ingredients. Over the next eight months, more than 50 prototypes were created, each tested for the perfect balance of taste and effectiveness.

We wanted our jelly stick to fit seamlessly into different drinking cultures. Unlike Korea, where soju is the dominant choice, the U.S. has a wide variety of drinking habits — hard liquor, wine, cocktails, beer, and more. We worked tirelessly to ensure our product could be enjoyed before, during, or after drinking, and still deliver that clean, refreshed feeling afterward. To achieve this, we made a dedicated effort to incorporate pure mango extract into the stick, adding a natural, fragrant finish to refresh the mouth after alcohol.

Our hero ingredient remained Oriental Raisin Tree Extract (Hovenia dulcis), a traditional Korean remedy praised for its hangover-relief benefits. The mango not only elevated the taste, but also made each serving something you’d look forward to eating.